Supply Chain Innovation

Survey finds consumers willing to wait for new tech gadgets if produced under humane working conditions

Thursday, April 19, 2012

From the National Consumers League:

According to a new survey of 1,019 adult Americans commissioned by the National Consumers League and conducted by ORC International from March 22-25, consumers feel strongly that they do not want their products to be manufactured in unfair, overly harsh or dangerous working conditions, and they’re willing to make some sacrifices for that.

Nearly three-quarters (73 percent) of respondents agreed that they would be “willing to wait longer to get the latest electronic gadget if [they] knew it was produced under humane working conditions.” Only 1 in 10 said they would be unwilling to wait. Thirteen percent were undecided.

Nearly three-fifths (59 percent) of respondents said it is very important to them personally that the products they buy are not made under unfair, overly harsh, and dangerous working conditions. Nineteen out of 20 Americans – 94 percent – surveyed said that the way workers are treated is “very important,” “important,” or “somewhat important.” Only one in 20 said it was either not important or not a consideration.

Read more here.

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