Supply Chain Innovation

Puma, SE

All Puma branded goods, including licensees. Puma, SE's compliance program is accredited by FLA.

From the Puma, SE website: PUMA takes on the responsibility for everybody involved in the production process, whether a PUMA employee or not.  Our “Code of Conduct” expresses the expectations we have of our vendors. It is integrated into our manufacturing agreement, which delimits the business relationship we share with our partners. PUMA takes this shared responsibility seriously.  Only by partnering up with our vendors we will be able to have a positive impact and contribute to making a better world for the communities we operate in, the workers who make our great products, our customers and our own employees and, of course, for future generations.

From fibre2fashion: The American Apparel & Footwear Association (AAFA), along with the Fair Labor Association (FLA), the Ethical Trading Initiative, and a broad range of apparel and footwear brands and retailers sent a letter to Cambodia’s Minister of Commerce H. E. Cham Prasidh expressing concern over recent violent unrest that continues to plague Cambodia. Most notably, during a recent incident in the Manhattan Special Economic Zone (SEZ) on February 20, 2012, three female workers were shot and injured. “We are alarmed that the state of unrest has become increasingly violent...
Photo courtesy of PUMA On May 16, PUMA announced the results of its first Environmental Profit & Loss Account (E P&L), which indicated that raw material production accounts for the highest relative impacts of greenhouse gas (GHG) emissions and water consumption within PUMA’s operations and supply chain. PUMA will use the findings to help develop solutions for environmental issues and to lessen its carbon footprint. In 2010, the company’s sustainability scorecard set targets such as a 25% reduction of carbon, energy and water by 2015, and these efforts are already...


On September 30, 2010, FLA released a report on an independent assessment of football production in the supply chain of Shanghai Wande Sporting Goods Company in China. The independent investigation was conducted at the request of FLA affiliates Nike, Inc., New Balance and PUMA to determine whether there were subcontracting activities (either authorized or unauthorized) in Wande’s supply chain that might give rise to the use of home workers, underage workers, or even prison labor in the production of soccer balls.

PUMA AG was approved by the FLA Board for affiliation as a Participating Company in 2004. The FLA Board accredited PUMA's labor compliance program in October 2007.

On July 23, 2008, FLA released a report on a Third Party Complaint (3PC) filed by Participating Company PUMA regarding the Taiway Sports Factory in China. The 3PC alleged excessive overtime, failure to pay minimum wage, improper payment of wages, discrimination based on a worker’s provincial origin, retaliation against workers for using grievance procedures, improper contracting, poor and unsafe conditions in dormitories and poor quality of food in the canteen.

PUMA’s Social Accountability and Fundamental Environmental (S.A.F.E.) Standards Department is responsible for ensuring that labor and environmental standards, adopted by the corporation, are observed worldwide in the manufacturing of PUMA products. PUMA adopted a code of conduct in 1993 and developed a compliance program in 1999 which, in 2002, was formally named the S.A.F.E.

The FLA Board of Directors voted to approve the accreditation of PUMA’s compliance program on February 14, 2007, based on proven adherence to FLA’s Workplace Code of Conduct and the Obligations of Companies.